Who We Are

Photo by Chelsy Mitchell.

Photo by Chelsy Mitchell.


Christina Grasso, Co-Founder

Christina Grasso is a writer, social media consultant, and very old soul originally from the suburbs of Amish Country in Western PA (read: Middle of Nowhere). Over the past 6 years she has worked with Nylon, Huffington Post, StyleCaster, Oscar de la Renta, Law and Order: SVU, and Nanette Lepore. She currently works in digital at Flesh Beauty. In addition to her work in fashion and beauty, Christina serves as a board member for Glam4Good Foundation.  She is a frequent speaker on eating disorder awareness and her own recovery from anorexia, which she has battled for 16 years. Christina graduated in 2011 from Saint Mary's College with concentrations in Communication and Italian. She lives in Manhattan with her cat, Beatrice "Betty" Littlepiddles, and her growing collection of Fleetwood Mac vinyls.

Ruthie Friedlander, Co-Founder

Ruthie Friedlander is a writer and brand strategist. She’s most recently worked with InStyle as the Special Projects Director and Elle.com as the Deputy Editor. Prior to that, she worked at The Row, where she was the senior digital manager, and at Chanel, where she was responsible for growing online editor relationships and strategizing social media. She graduated from NYU’s Gallatin School with a concentration in computer science and media studies. In her free time, she likes to take photos with her cat, Gracie, dress up, and drink copious amounts of coffee.

Ruthie has struggled with an eating disorder for 19 years and proudly sought recovery through Balance Eating Disorder Treatment Center in New York City.